Premium Beautiful: Three Lives ~One Journey~: Chapter 337.0: Superbrands

Friday, May 20, 2011

Chapter 337.0: Superbrands

Selalu jer orang cakap pasal Superbrands kan? Tapi, aper yang diperkatakan dengan Superbrands nie?

"The Superbrands Organisation
Superbrands presents expert and consumer opinion on branding. The organization promotes the discipline of branding and recognizes the exceptional and most valued brands.

From its conception in 1993 and UK launch in 1994, Superbrands has grown into a global organization and today operates in more that 80 countries around the world and across five continents - which makes “Superbrands” a truly global brand."
Taken from: http://www.superbrands.com/my/

And from the same website, these are how the selection process is done to determine whether they brand should get Superbrands or not...:)

The Selection Process
Superbrands Malaysia commissions independent consumer research, conducted by The Nielsen Company to identify the strongest brands across more than 90 different product and service categories.

Complemented by an independent panel of marketing and branding experts together with senior business leaders, outstanding brands from categories not covered by the research may be invited to complete a submission form for qualification which will be evaluated by the panel.

Eligibility for submission are based on the following 3 criteria:
Locality: The brand must be available and distributed in Malaysia
Longevity: The brand must have been established in Malaysia for a minimum of five years.
New Category: The brand must not be within a category previously researched by the Superbrands Nielsen Survey.

Eligibility for qualification will be based on five key criteria:
Awareness: Is there generally high awareness of the brand within its target segment of consumers?
Reputation: Is the brand generally perceived favourably by consumers and recognised as achieving the highest levels of excellence?
Innovation: Has the brand been innovating itself to meet changing market demands and needs?
Market Share: Does the brand account for a significant market share by volume and/or value within its segment?
Recognition: Has the brand been awarded by any independent bodies due to its excellence in products or services?

Imagine yer, bukan senang nak dapat pengiktirafan Superbrands nie, because the brands must be measured dari quality and quantity. And Alhamdulillah, Premium Beautiful dah lamer mendapat pengiktirafan Superbrands nie, iaitu pada tahun 2003/2004...:) Alhamdulillah, syukur.

So, Premium Beautiful bukanlah calang-calang lingerie / corset. Tak boleh disamakan langsung dengan mana-mana corset di dalam dunia nie. Because nothing beats testimonial. Before Mama start business nie, Mama google Premium Beautiful, and memang banyakkkkkkkkkkkkkkkk sangat testimonial Premium Beautiful kat dalam internet nie. And Alhamdulillah, most of them are good feedbacks...:)

Yes, memang ader orang buggy negative feedbacks about wearing Premium Beautiful, and Mama pernah tanyer balik how do they actually wear the corset. Mostly yang cakap, pakai Premium Beautiful tak kurus, badan naik lagi besar and all of other negative testimonials, kebanyakannyer disebabkan:

1) You've got the wrong size. Yes, maybe the size is too small for you. Ingat, Premium Beautiful nie tak bleh pakai ketat-ketat. Kena pakai sehabis selesa yang mungkin.
2) You didn't wear in for minimum 8 hours a day.
3) You didn't wear the complete set. Pakai Waist Nipper jer, or pakai Long Girlde jer or pakai long Bra jer. Premium Beautiful hanya berkesan jika pakai 1 COMPLETE SET.

And after all, dah ader Superbrands, siap ader lifetime warranty. Means, any kerosakan you all boleh hantar REPAIR (bukan tukar yer) sampai biler-biler. Tell me, corset maner yang ader lifetime warranty?

So, is it a waste? For me, no, because sampai sekarang Mama still pakai Premium Beautiful. And I've seen myself a woman, yang anak dah 5 orang, dah pakai Premium Beautiful more than 10 years. Badan sangat solid. And Alhamdulillah, her set of Premium Beautiful masih cantik dan elok...:) Talk about quality, babe!

For me, if there's one thing yang boleh covers most of my womanhood problems, and boleh slim down and kekalkan shape badan yang cantik, sekali jer pon nak beli, why not.